TOPEKA, KAN. – The Kansas Lottery is proud to announce a new partnership with Munson Premium Angus Beef in Junction City and the launch of a new $2 instant scratch game. The Lottery’s new Beef & Bucks instant scratch game not only offers players a chance to win money, but also a chance to win a product that is synonymous with Kansas – great beef. Beef & Bucks tickets go on sale at Kansas Lottery retailers statewide starting this week.
“Partnering with the Kansas Lottery gives us a unique way to promote our beef,” said David Munson, co-owner of Munson Premium Angus Beef. “We’re grateful for this once-in-a-lifetime opportunity.”
The Beef & Bucks game will be promoted through radio advertising during on-air radio promotions, at live radio remotes, and at Kansas Lottery special events. The first official announcement of the Beef & Bucks game came December 2 at the 2010 Kansas Livestock Association (KLA) convention in Wichita, when Lottery Director Ed Van Petten unveiled the game for KLA members.
“This is an exciting new game and we are happy to have Munson Beef as a new partner,” said Van Petten. “Knowing Kansans love their beef, this will be an added incentive for those who play. At the same time, we are pleased to be promoting a great Kansas product and economic development in the beef industry.”
Instant prizes in the Beef & Bucks game range from $2 to $10,000. Players can also submit their non-winning Beef & Bucks tickets for a chance to win one of 10 Munson Premium Angus Beef prize packages. At each drawing, five lucky players will win one of the grand prizes. The first drawing will be March 22, 2011; the second will be June 14, 2011. The total value of each grand prize is approximately $5,000, which includes payment of mandatory taxes. Complete instructions on how to enter the second-chance drawings are printed on the back of Beef & Bucks tickets. For more information, visit www.kslottery.com.
For more information on Munson Premium Angus Beef, including the company’s retail store located at 2615 N. Jackson in Junction City, visit www.munsonangusbeef.com or phone 785-238-8068.
Source: Kansas Lottery
