USA Pears Collaborates with Cabot Cheese and California Walnuts on 360° Promotion

December 11, 2020 Pear Bureau Northwest

Coinciding with National Pear Month throughout December, the 360° promotion includes in-store activations with high-graphic display bins cross-merchandising pears, cheese, walnuts and honey, and a high-value coupon offering savings on the purchase of all items.

Executive Committee Members Announced by Hass Avocado Board

December 11, 2020 Hass Avocado Board

The Hass Avocado Board (HAB) announced four producers and importers have been seated to HAB’s executive committee. The twelve-member board of directors elected the following members to serve for the 2021 board year.

Frieda’s Produce Makes Trend Predictions for 2021

December 11, 2020 Frieda's Specialty Produce

While past food predictions may have highlighted adventurous eating and culinary feats, this year’s pandemic has firmly put the focus back on classic comfort … with a twist. The tastemakers at Frieda’s Specialty Produce, known for spotting food trends with longevity, have some interesting predictions up their sleeves to help retailers make room for an exciting 2021.

PMA Caps Off 2020 Virtual Town Hall Series with Insights from Industry Leaders Bruce Taylor and John Anderson

December 11, 2020 Produce Marketing Association

PMA CEO Cathy Burns will host this fireside chat, providing a forum for all three leaders to share their insights and perspectives on 2020 and how the fresh produce and floral communities can capitalize on new opportunities in 2021.

United Fresh’s BrandStorm Marketing Conference Goes Virtual

United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The signature marketing conference will gather produce marketers for strategic and tactical education, idea-sharing and innovative dialogue with peers and colleagues across the globe.