Nutrition and wellness are playing an important role in a variety of creative California avocado retail promotions this year. Working with supermarket dietitians (SD), nutritionists and wellness advisors, the California Avocado Commission (CAC) supplements some traditional marketing tactics, such as brand-specific ads, displays and demo promotions with customized health and wellness initiatives. …
Proprietary Variety Management (PVM) is “pleased to announce the recent addition of Ms. Jill Burbery to its marketing team,” according to company president, Lynnell Brandt. …
Rob O’Rourke, 54, vice president of RJO Produce Marketing died July 12 after a 5-year battle with prostate cancer. O’Rourke spent nearly 40 years working in procurement, inspection, and sales and marketing of all major produce categories. …
The first shrimp verified by the Asian Seafood Improvement Collaborative (ASIC) is hitting US markets. True Food Kitchen is one of the first US buyers to initiate an ASIC partnership to source whiteleg shrimp from Thailand from ASIC Shrimp Level 1 verified farms, which are equivalent to a Monterey Bay Aquarium Seafood Watch® program “Good Alternative” recommendation. …
Northeastern professor Taskin Padir was selected to lead a new project to bring collaborative robots developed at the university into processing plants at America’s busiest fishing port, located in New Bedford, Massachusetts. The goal, he said, is to increase production and efficiency, keep workers safe, and stimulate local job growth. …
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