Activia Spotlights The Strength Of Women With New 'It Starts Inside' Campaign
Activia today announces "Don't Tell Me I Can't," a powerful video that is part of the brand's national rebranding campaign: 'It Starts Inside.' With a fresh new look and brand vision, Activia's new campaign is built on the insight that while women are powerful and comfortable overcoming obstacles, they might not realize that they can be their own harshest critic. Activia hopes that this film will spark a conversation and encourage women to overcome their inner hurdles – and inner critic – to achieve their full potential. …
