Millennial Shoppers Entering Heavy Spending Life Stage, Creating Opportunities For Supermarkets, Grocers
Shopping less but spending more per trip than older generations, Millennials will move into the heaviest spending life stage over the next 10 years and create opportunities for retailers to build trust, attract, and retain this generation of shoppers through long-term strategies that focus on personalization, education, and value. This trend is one of many examined in What’s in Store 2016, the annual trends research report published by the International Dairy-Deli-Bakery Association (IDDBA). …