Month: January 2014

Any American Institute of Floral Designers Accredited member is able to become an AIFD Certified Floral Evaluator/Judge. This certification will be recognized by AIFD and the floral industry. Becoming a certified floral evaluator/judge takes dedication, time and possibly monetary investments. Members must be knowledgeable about floral design according to the AIFD Guide to Floral Design and must be able to establish judgment based on the requirements necessary for the testing process or competition. …

Some flower shop owners hate Valentine's Day, losing money on big orders that flow in from big e-commerce groups like FTD, 1-800-Flowers and Teleflora. …

This year Royal Van Zanten presents spectacular novelties like the hanging basket multiflora series Skyfall® and Celosia Carmina. A special addition is the new line disbudded pot chrysanthemums. Also different concepts will be shown to add value to products for a successful product launch and a long product lifecycle. Get inspired and visit Royal Van Zanten at stand E22 in hall 2. …