AugustineIdeas/ConsumerEffectsIntl announced that it will discontinue the use of the ConsumerEffectsIntl name. The company will now operate as AugustineIdeas. This name reflects the company’s path forward as an integrated marketing and communications firm, specializing in shopper marketing and focused on the produce industry and retail clients.
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On the occasion of the EU Agricultural Council, discussing among other topics the situation of the fruits and vegetables sector after the E.coli crisis, Freshfel Europe insists on the need of an ambitious and coordinated action to restore consumer confidence. As the impact of the crisis for the sector is far from being over, Freshfel expects proactive and reinforced assistance from the European Commission in communicating with European consumers and to support efforts of fresh produce exporters to recover lost market share in third countries. …
Bonuses account, on average, for 30 percent of C-suite executive (CEO, COO, CFO) compensation, according to a new survey of produce industry compensation and benefits released today by the United Fresh Foundation, through its Center for Leadership Excellence. …
One day of unexpected showers took Willamette Valley produce farmers for a loop when it destroyed their cherry crop. One farmer says no longer will his crop be available for commercial sale but only available for u-pick harvesting.
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Each July a fleet of just three to four boats fish for weathervane scallops in waters ranging from Yakutat to the Bering Sea, with most of the catch coming from around Kodiak. Weathervanes are the largest scallops in the world, with a shell diameter averaging 10 inches.
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