Month: February 2011

Signal, a provider of mobile-centric Software-as-a-Service solutions to help marketers rapidly develop, execute and analyze cross-channel campaigns, has announced the success of its seasonal campaign with Smart Chicken. As one of the nation’s leading poultry brands, Smart Chicken used mobile and cross-channel technology powered by Signal to promote a holiday recipe near the point-of-sale at 140 retail locations, resulting in an 73 percent increase in sales during the promotional period (over the same period the previous year). …

The state of Utah on Thursday approved an incentive of as much as $1.8 million for JBS USA Holdings, which operates a meat packing and processing facility in Hyrum. …

Every February for the last 48 years, drivers in seven Western states head to Les Schwab Tire Centers for the Free Beef promotion. The promotion lasts until February 28, 2011 and the company anticipates giving customers approximately one million dollars in free beef gifts. …

GFS Ontario Inc. is introducing five new premium beef items, produced exclusively by TMF The Meat Factory, Ltd. of Stoney Creek, Ontario. Each of the precooked convenience items features the highest quality Certified Angus Beef cuts, prepared in ways that enhance their value to customers. …

The next president of the National Chicken Council will be Mike Brown, currently senior vice president for legislative affairs of the American Meat Institute, NCC Chairman Bernard Leonard announced today. Brown will join NCC in March to succeed George Watts, who is retiring after 38 years as president. …